Making Your Business Successful in a Socially Connected World
Promotions, Offers, and Group Deals
It is time to bring your social marketing efforts to life! Promote new business through our socially enabled promotion engine. Select from a range of offers and promotion designs. Use the power of social networks to turn your customers, fans and followers into evangelists and turn these customers’ friends into new prospects.
Lead Generating Social Content
The Socialize Now platform supports a growing number of interactive social content elements which can be used to achieve tangible business results. These elements are designed to work across social sites to…
- Leverage personal social connections to spread the word about a specific promotion or offer
- Expand the number of fans who “Like” a page and follow on Twitter
- Provide offers which generate new prospects and customers
- Multiply the reach of a promotion and re-enforce a brand message.
Social Offers with Lead Capture
Whitepapers, webinars, coupons, gift cards, and other special offers are important ways to drive business. They become even more powerful when you add social aspects to the way they are distributed and promoted.
Getting More Fans and Followers
Social offers created through Socialize Now can act as a catalyst for getting people to “like” your Facebook page or to follow you on Twitter. They are promoted through social updates such as tweets and posts to your Facebook wall, and can also be distributed through email, your Website, your Blog, and more. These incentive programs can be flexibly designed to fit your brand and can become templates that produce new offers regularly throughout the year.
Collecting Leads and Customers
Providing special offers through your social network presence also provides an opportunity to collect information about the people receiving the offer. These promotions can be configured to capture leads in different ways. Here is one example of how this can work:
When an offer to receive a coupon is posted to your Facebook page, the offer appears in the newsfeed of the people who have “liked†your page (your fans). When a fan clicks the link in this item for the first time, the user is prompted by Facebook for permission to provide their email address. Upon acceptance of this request, the user’s name and email address is automatically retrieved from Facebook and the coupon is provided.
If this same coupon is distributed via Twitter, the Socialize Now platform will change its behavior accordingly and prompt the user for their name and email address first prior to providing the coupon. In addition to displaying the coupon on the first click, the lead collection process can be further modified to…
- Provide the coupon through an email response to the user (which helps validate the email address).
- Provide the coupon after the user “Likes” a particular page.
- Provide the coupon after the user takes the additional step of sharing the coupon offer to his or her friends.
The Shout Out
Sometimes great deals are made possible through the actions of friends working together. In this spirit, Socialize Your Stuff extends its standard lead collection model with a social element called the “Shout Out”. The purpose of this component is to grow the number followers and fans associated with your Facebook page or Twitter account and expand the number of people who have access to a particular promotion. This is done by having people share the offer by shouting it out to their friends.
Here is an example of the Shout Out working through Facebook:
- The fans of your page receive an item in their newsfeed. This item includes standard Shout Out wording and an offer.
- The offer text includes something like this: “You can get this great deal. Shout Out about this deal and have at least 3 of your friends Shout Out too”.
- When the user clicks the link, they are taken first to a Facebook App where they provide permission for Socialize Now to post to their wall and collect their email address. This only happens the first time.
- A message such as the following is then shared on this users wall: “William Peabody has found a great deal from Atlas Products and wanted you to know about it. Shout Out to your friends about this deal by sharing it. This will help William to get this deal and if 3 of your friends share this deal, you can get it too!”
- This message includes a link that points back to William Peabody. When any of William Peabody’s friends clicks this link and in-turn shares the deal with their friends, this fact is recorded in the Shout Out database.
- Once 3 friends have posted the Shout Out to their wall, William Peabody will receive an email containing the offer details.
In addition to emailing a reward when a specified number of friends also share, the “Shout Out” can be further modified to send a reward after a specified number of friends “Like” a particular page or click a specific link.
Leads and Influencers
The various offers and Shout Out deals are used to collect new leads. As special offer opportunities are passed along, each new friend who likes the deal becomes a new opportunity. Reports will tell you how many leads are being collected by each offer or Shout Out deal and will provide a list of the people who have been sharing or “liking” and the list of people who have earned each reward.
In addition, Shout Out reports tell you which of your customers, fans and followers are most supportive of your business and your brand. You can now specifically identify these key influencers in your marketplace and provide them with additional incentives and rewards.
Managing Reputation and the Social Inbox
Much like a standard email inbox, a Social Inbox is a set of social conversations displayed in an intuitive way. Each conversation can lead to a variety of user actions. The Social Inbox lets you browse, compose, and respond to social conversations.
Coordinated Content Distribution
In addition to these powerful lead generating tools, the Socialize Now platform includes a content management system that allows Tweets, Facebook updates, Blog articles, YouTube videos, photos, emails and other social media to be composed, scheduled and deployed. Control your social strategy from a single location with the option to syndicate your content to others.
Tweets and Updates Ready-to-Go
Ready-made Tweets, Facebook updates, and blog posts on relevant topics along with surveys and coupons are essential to maintaining and growing your social presence. Content from your corporate database, review sites, and industry blogs can be placed into content libraries for easy selection.
Items such as Tweets, updates, blog posts, emails, and coupons selected from the content library can be customized automatically to include components that are unique to you.