A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
What’s Your Story?
Originally published by Jeff Mesnik on LinkedIn I just came back from a two week trip to Israel! It was my first time there, and while I am not going to provide too much detail about my trip, I do want to share one single story, because this story helps defines Israel and the Israeli culture a bit. During our …
There is Always a Place for Humor
Originally posted by Jeff Mesnik on LinkedIn Do you take yourself too seriously? Are you a humorless sod? Here is a quick test. If your Facebook or LinkedIn profile picture has a stern look, you may have a stick up your butt. Are you the boss? When you walk into a room, before the start of a meeting, do people …
What Are Your Content Marketing Goals for 2015?
As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …
Why Duplicate Content is Just Not Worth the Risk
Since Google made the algorithm updates Panda and Hummingbird, using duplicate content, just like keyword stuffing, now harms your ability to be ranked well by Google and other search engines. Using duplicate content on your website is no longer worth the risk as Kintronics recently found out. Kintronics, an IP Solutions company, inadvertently conducted their own “experiment” on duplicate …
3 Ways to Make the Most of Your Content
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
Three Steps to Creating a Content Marketing Budget in 2015
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …
Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy
Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …
Facebook is Cleaning Up our News Feeds with its Latest Update
Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, “the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these new updates, it sounds like Facebook is headed in the same direction as a big search …
3 SlideShares Worth Sharing
We are all about SlideShare these days. With so many great presentations on SlideShare, it’s like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently. 1. Brush Up On Your Social Selling Skills from Gerry Moran Gerry Moran, he gives great advice on Twitter (you can follow …