Success Through Content
Congratulations! You updated your web site with great content and you’re feeling giddy. The content made your site interesting, relevant and meaningful. But now what? Your next challenge is to make sure that people find you. You must have an audience before you can tell them about what you do. Here is a summary of some of the things you …
Google doesn’t just look for keywords anymore. Google has focused on delivering more relevant results by interpreting the meaning of whole phrases instead of focusing on individual words. This means that every query entered into the google search bar is analyzed for how well your content meets the search requirements — the more your content hits the mark the better …
Account based marketing (ABM) grows revenue by focusing specific marketing efforts on high-value accounts. For B2B technology companies, ABM has the power to transform your sales and marketing process to use fewer resources, improve efficiency and increase revenue from your marketing efforts. Consider the following statistics: ITSMA revealed that 80% of marketers measuring ROI say that ABM outperforms other marketing …
Content marketing requires dedication and patience. To weather the ups and downs of your business cycle you need to keep a steady flow of content appearing on your blog, your newsletter and your social media. There are, however, a few terrifying moments in the life of a content marketer that give us a shudder to think about: The moment you …
The B2B buying process for technology has become more complex with longer cycles. In addition, 75% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. Technology buyers are controlling their journey through the buying cycle more than the vendors. So how do you reach your audience? Content. As Brian Clark, …
Content marketing promises the highest ROI compared to all your marketing programs, but it can be one of the most challenging to execute. In theory it seems simple, you write content and you post content. But in practice, it’s much more difficult. If you want real results, you need a content strategy that encompasses the entire content journey. It starts …
Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Read More…
“Halfway through the center of town, halfway down the street, lived a boy who cleaned half his room, and rode a bike with half a seat….” In the popular children’s story, Halfway Hank lives a “halfway kind of life.” Hank washes his face, but never reaches his feet and when he only has half a canoe in the race, he …
Let’s face it: content marketers don’t have it easy. Determining buyer personas, understanding their wants and needs, and developing content strategies that will make a connection…content marketers are expected to know what their audience wants to know before they want to know it. When you’re under that kind of pressure, the more tools you have at your disposal, the better. …
The Long Tail of Content Marketing Often times we deal with companies that want to make an immediate impact with their content marketing. The challenge is that content marketing does not provide the immediacy of paid search. A successful content marketing strategy is developed over a longer time and the tail has a much higher ROI than any other marketing …
