As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
Three Steps to Creating a Content Marketing Budget in 2015
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …
Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy
Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …
Enhance Your Marketing Strategy With the Right Content
Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done. ContentMX Intro to Content from ContentMX on Vimeo. 1. Request Custom Written Articles Remove the writer’s block with custom content …
Are Your Email Newsletters Driving Engagement and Generating New Leads?
A few days ago on Twitter, Hubspot asked their #InboundLearning question of the day: “What is your email marketing pro tip?” It was a great question. They received some fantastic responses, and of course we had to get in on the conversation. Without hesitation we answered: “Make email newsletters social. Make it easy for customers to join/participate in your conversations on …
Dilbert’s Rules of Content Marketing
By Jeff Mesnik For more great posts from Jeff, follow him on LinkedIn here. 1. Make it interesting! 2. Keep it short and to the point 3. Don’t use the same content as other, it’s mediocre and Google hates it. 4. Keep …
Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy
With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …
You’re Kind of a Big Deal
Over the last few months, LinkedIn has made their long-form posts available to all LinkedIn members. In doing so, they are making big moves to becoming a major publishing platform. LinkedIn’s long-form posts are proving to become an essential part of our own content marketing strategy, and has also become an effective way for our team members to grow their own …
How Often Should You Post to Your Social Networks?
One of the most common questions asked by users is how frequently they should be posting to social networks – but is there a correct answer? Generally if you take the stance that you are a curator of content for your audience then the publishing frequency is probably more or less gated by the amount of truly useful and newsworthy …
Do You Still Send an Email Newsletter?
Newsletters are essentially a one way, flat communication. Ten years ago it was cutting edge to produce these robust communications. But for many, keeping up their newsletter with fresh and engaging content is expensive and time consuming. So even though these email communications are an important part of any online marketing strategy, newsletter marketing is often skipped in favor of …