Below you'll find a list of all posts that have been categorized as “How To”
Far from just marketing fluff, Microphone Mist technology from Nureva® is bringing ground-breaking audio to hybrid meetings with thousands of virtual microphones that enable remote participants to hear clearly. This full-length video of an AVNetwork Roundtable explores how. Watch the video to hear direct from initially skeptical customers who benefit from Nureva today. Learn how Nureva technology supports hybrid learning …
In eight decades, artificial intelligence has moved from purview of science fiction to reality. Here’s a quick history of AI computation. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Licensed Accounts This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is …
Welcome! Congratulations on creating your account! You’re going to love our easy-to-use platform and weekly episodes of vendor content. Please refer to this Getting Started guide for the basics of setting up your account. We’re here to help you, from logging in to optimizing your sharing. Email us at support@contentmx.com if you need help, or to connect with our Client …
Provide Sales Intelligence to Your Sales Team Marketing programs are most commonly geared to putting a high volume of prospects through the sales funnel. These efforts generally operate at a macro level, with metrics such as click and open rates measured in aggregate. The goal is to drive people to your website where they can fill out forms to request …
In today’s noisy marketing environment, it’s no surprise insufficient channel visibility is a top challenge for technology marketers — ranking right up there with cumbersome processes, according to a 2017 IDG report on the state of channel marketing. This is understandable when you consider that MSPs (managed services providers) are increasingly calling the shots, accounting for a larger share of …
An integrated and persistent content strategy is very important for attracting attention, building your reputation, improving your inbound marketing, as well as building your SEO ranking. Your blog, newsletter publication, and other social media publications are a very important part of this marketing effort. While significant effort may be put to generating high-quality, original content, content marketers often overlook the …
According to Forbes magazine, Buyer Personas are “semi-fictional characters that personify your ideal customer” They are imperative to having accurate audience insights.“ But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers? As stated by Gartner in the introduction to their report called Targeting New Buyers of IT, “In a fairly short …
Like any marriage – it takes work. Manufacturers/vendors and partners view their relationship from different points of view, but they both agree it’s an essential association. The View from the Other Side Manufacturers know that their partners are an important part of their sales channel, but it certainly takes a lot of care and feeding. Partners seem to want everything, and they …
Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIO’s would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO would visit a channel partner’s website, and look for brands …
