Better at every layer
of the revenue journey

First, we are turning marketing content designed to nurture relationships into more interactive experiences designed to capture even deeper insights. Our first launch in this area is Trivia Night™, a simple gamification concept that helps vendors and partners quickly understand what their audience knows, what they care about, and where they may need more education. Games are made from documents like ebooks and solution briefs, videos and any external blog article or website. The game also collects additional personal and business profile information which can be layered into your contact data. Points are awarded for correct answers and bonus points for answering additional demographic and qualifying questions.

Second, we are not just capturing first-party intent data. We are using AI to interpret what that engagement means. PartnerOn AI helps identify customer needs, summarize the buyer story, and provide visibility from the local salesperson, through the layers of the channel, all the way back to the vendor.

Third, we are completing the picture by surrounding PartnerOn engagement data with additional insights from CRM systems (like Hubspot) and third-party data solutions. Today, PartnerOn integrates its own rich data intelligence and it is designed to connect with other systems such as 6sense and similar data providers. This allows us to move from a simple engagement signal to a fuller view of the customer, their needs, their stage in the buying journey, and the right next steps to help move the opportunity forward.

Fourth, we are routing the data to the places where it can be used most effectively. Territory sales teams, field sales teams, partner marketing managers, and channel executives can each access the level of insight that matches their role and responsibilities. This means the seller gets actionable next steps, the field team gets visibility into account activity, the partner marketing manager sees which partners are creating engagement, and channel executives get a roll-up view of influence, performance, and opportunity across the ecosystem.